The baker who beat McDonald's [Times Online]
" After a five-year battle, the fast-food giant McDonald’s has retreated from a southern Italian town, defeated by the sheer wholesomeness of a local baker’s bread.
The closure of McDonald’s in Altamura, Apulia, was hailed yesterday as a victory for European cuisine against globalised fast food.
"His speciality fillings include mortadella, mozzarella and eggs or scamorza cheese, eggs, basil and tomato, as well as fèdda, a local version of bruschetta — toasted bread drizzled with olive oil and salt and covered in chopped tomatoes...."
Its enough to make Ray Crock jizz in his hat. Who wouldn't want that? (The food described I mean, not the crude mental image of the dead Mcdonald's CEO spunking in his toque)
The campaign was supported by the Slow Food Foundation, founded in 1986 by Carlo Petrini, an Italian journalist incensed by the opening of a McDonald’s on the Piazza di Spagna near the Spanish Steps in Rome. It has 82,000 members in 107 countries."
A Slow Tasty Approach in Food
Slow Food Foundation
"75% of European food product diversity has been lost since 1900
93% of American food product diversity has been lost in the same time period
33% of livestock varieties have disappeared or are near disappearing
30,000 vegetable varieties have become extinct in the last century, and one more is lost every six hours
The mission of the Slow Food Foundation for Biodiversity is to organize and fund projects that defend our world’s heritage of agricultural biodiversity and gastronomic traditions.
We envision a new agricultural system that respects local cultural identities, the earth’s resources, sustainable animal husbandry, and the health of individual consumers.
Slow Food USA
Slow Food Websites