Is in order for Media Bistro
It seems they have hired Claire Zulkey to blog for them.
That blog, MB Toolbox , eases the transition from "guy or gal with a blog",
to "freelance writer who also blogs" in a to the point, no bullshit manner.
Anyone who wants to write, and especially write for the web, should familiarise themselves with the Types of Logical Fallacies. This applies to every form of writing, and especially Poetry and Fiction. if you want the world to see the truth as you know it, it helps if you're reasonably bullshit free. I am constantly amazed at how an honest application of these principles can tighten up your writing like a wighat on an Ikette. Once you know the rules you can break them at will.
There is an Aborigene proverb that says; "If you want to defeat your enemy-sing his song."
But first you have to find out if the song is true.