I'm not such a big fan of Kiss' music but oh man do I love the phenomenology of Kiss Merchandising . This site has it in spades.
There are at least two books about Kiss merchandising alone that make for fascinating reading.
Did I think they overstepped the bounds of propriety when they introduced the Kiss Kasket? No.
Was I perturbed that Gene Simmons his ownself donated a Kiss Kasket to the grieving family of slain Pantera Guitarist Dime -Bag Darryl? Well, yeah.
Am I jumping on a chair at the thought of a chain of Kiss Coffeehouses? -No I think that's a cool idea.
Do I think that theire caution that the Coffee is "hotter than hell" is
B) Bad marketing
C) Lawsuit Squelching ? -fuck yeah.